June 30, 2016 at 11:54 am by Greg Fink | Photography by Sony Pictures
If you need a ride in your neighborhood, who ya gonna call? Lyft. The ride-sharing app is teaming with Sony Pictures to give customers the opportunity to hitch a ride in the tricked-out Ecto-1 Cadillac hearse from Ghostbusters.
On July 1 and 2, Lyft customers in New York City, San Francisco, Los Angeles, Boston, and Washington D.C. will have access to a “Ghost Mode” button within their app, and enabling the feature sends a signal to one of 25 (five per city) Ecto-1 Caddys looking for passengers to pick up. Each vehicle will play the Ghostbusters soundtrack and be driven by an someone dressed like a Ghostbuster character. Adweek notes that each Ecto-1 will be equipped with key lime-flavored Hostess Twinkies and Hi-C Ecto Cooler as an homage to the original film.
While the original Ghostbusters—played by Bill Murray, Dan Aykroyd, Harold Ramis, and Ernie Hudson—went from location to location fighting ghosts in a 1959 Cadillac ambulance, the rebooted film, which stars Melissa McCarthy, Kristen Wiig, Kate McKinnon, and Leslie Jones, has the all-female cast battling the paranormal in a 1980s Cadillac hearse. According to The Hollywood Reporter, Lyft users can look forward to being picked up by actual cars from the film, as well as replicas, though there’s no word on if the Ecto-1s picking up customers will be based on the vehicle in the original movie, the new film, or some combination of both. THR adds that custom-wrapped Toyota Highlanders made to look like the Ecto-1 will sub-in if the movie Cadillacs are all in use. Presumably the Highlanders won’t have any ghost-busting equipment on board, so should those unlucky passengers encounter any paranormals, they could do little more than hurl Twinkies at them.
The new Ghostbusters film opens July 15.
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