QX30: Boosts interest in Infiniti
Related Stories
Related Topics
GENEVA — Infiniti’s QX30 crossover concept, unveiled here last week, should boost the brand’s sales in North America and Europe, but it also will help Infiniti expand its dealer body in markets outside North America.
“It’s a very good business proposal for dealers who are interested in investing in dealerships with Infiniti of Europe,” says Roland Krueger, president of Infiniti Motor Co. worldwide. “This model gives us access to a volume base that we couldn’t previously offer to our business partners. We’re seeing investors come forward to talk to us now.”
Infiniti officials met with retailers at its Geneva show stand to discuss dealership opportunities and inspect the new crossover, which will reach showrooms in 2016.
